Farfetch has launched a limited collection, and rumors of a Fendi x Marc Jacobs collection are looming. Catch up on these stories and more as we uncover the week’s top international fashion news.
MECCA Brands Launches Dynamic AR Shopping Lens
Australian beauty retailer Mecca is launching a dynamic AR shopping lens with Snapchat. Using this lens, shoppers can “try on” M·A·C Cosmetics lipstick shades and shop their favorite lipsticks on Snapchat. This new service aims to raise awareness among Generation Z, often known as “Generation Snapchat”.
“A premium customer experience is intrinsic to MECCA, so we’re excited to bring the M A C lipstick range to our Gen Z audience on Snapchat – leveraging AR filter technology and our curated selection. exceptional product offering for a seamless virtual try-on and shopping experience with Snap,” said Hannah Fillis, Head of Digital Marketing at Mecca.
Does Marc Jacobs collaborate with Fendi?
The fashion rumor is swirling! According to industry experts, there could be a collaboration between Marc Jacobs and Kim Jones of Fendi. According to the vine, this collection could be unveiled in September during one of the international fashion weeks. This isn’t the first time the couple have bonded. During their respective tenures at Louis Vuitton, the duo worked together. From 1997 to 2014, Marc Jacobs worked as LV’s creative director, while Kim Jones joined the men’s category in 2011 before leaving in 2014. Those speculations are yet to be confirmed, but that hasn’t stopped the fashion world from to get carried away.
Peter Do and Opening Ceremony join forces for fundraising
For a unique concept on Farfetch, Peter Do and Opening Ceremony collaborate on a limited collection. The concept in question – FARFETCH BEAT – aims to bring limited-edition collaborations to the platform, starting with the first two brands. The collection will include a series of varsity jackets with nostalgic roots by Opening Ceremony. The recycled “spacer” fabric references Do’s latest collection. The collection is available for purchase on FARFETCH.
Priyanka Chopra is the new face of One Jeanswear Group
One Jeanswear Group taps Priyanka Chopra Jonas as its new ambassador. The brand was founded by Gloria Vanderbilt in 1980, focusing primarily on denim. This is their first celebrity ambassador since the late 90s, along with Helena Christensen. Chopra Jonas will feature in campaigns beginning August 1. “I’m always inspired by a woman with a pioneering spirit,” Chopra Jonas said of the venture. “Gloria Vanderbilt changed the game for fashion, introducing the first pair of designer jeans, a wardrobe staple for many of us. She was also an advocate for women, and I’m honored to be a part of that. of Gloria Vanderbilt Jeans’ legacy with this new campaign.
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