Top International Fashion News of the Week | 15.05.22

Shawn Mendes collaborates with Tommy Hilfiger

Anthony Hopkins is the new face of Loewe, and Tommy Hilfiger taps Shawn Mendes for a new campaign. Find these stories and more as we uncover this week’s top international fashion news.

Shawn Mendes collaborates with Tommy Hilfiger

Shawn Mendes collaborates with Tommy Hilfiger on a new collection. As the face of the “Classics Reborn” Summer 2022 campaign – a collection made from fully sustainable materials. The singer will also wear more eco-friendly pieces during his tour, scheduled from June to October as part of the collaboration. The brand will donate $1 million to offset environmental damage caused by the tour.

“Shawn is not just a multi-talented musician – he also represents a new generation of Futuremakers who understand the need for action,” read a statement from Hilfiger. “By joining forces with Shawn to learn, share and innovate, we can build on what we have already achieved and take our sustainability journey to the next level. Although we recognize that we still have a long way to go, together we can raise even more awareness to have a positive and lasting impact.

Loewe taps Anthony Hopkins and Kaia Gerber for campaign

Loewe is channeling stars of all ages in its latest campaign, bringing in Kaia Gerber, Jessie Buckley and Anthony Hopkins, among others. Shot by Juergen Teller, it shows a series of obscure images, with bathtubs and vintage hair dryers as props. The Welsh actor stands in front of a brick wall, showcasing one of the designer’s tote bags, dressed in sweatpants and a gray donut-covered jumper. “The one and only Anthony Hopkins,” wrote Loewe Creative Director Jonathan Anderson.

Euphoria Star is the new face of the SSENSE and Versace campaign

Chloe Cherry, famous for her role as Faye in Euphoria, is the new face of the SSENSE and Versace campaign for the SS22 season. The story focuses on the brand’s accessories, including its shoes and bags. Filming takes place in an office with heavy machinery, with clones walking around it. Donning the latest pieces from the SS22 collection, including Greca Athletica socks, tweed suits and black cardigans.

Camilla and Marc raise $1 million for ovarian cancer

Australian label Camilla and Marc are campaigning to raise $1 million for ovarian cancer research. The campaign ‘Ovaries. Talk About Them’ is in its third year, encouraging discussions with women about reproductive health. Proceeds from the limited-edition collection will go to fund early detection testing.

“Ovarian cancer is the deadliest female cancer – and yet there’s still no test,” said Camilla Freeman Topper, Creative Director. “Women deserve a test. My mother passed away 28 years ago and the stats have barely changed, thanks in large part to funding and awareness. Through this bold campaign, we’re leading a new conversation about ovarian cancer so women can feel confident to talk about their bodies and rightfully claim what they deserve as a basic right to health care. health.


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